なつカフェ · Now Open for Franchising

Your own Japanese-inspired cafe. Starting at ₱99,000.

A beginner-friendly cafe franchise built for aspiring entrepreneurs. Complete systems, guided support, and no need to start from scratch.

Growing number of branches · Strong repeat customers · Guided setup and support

Take the First Step

Explore how you can grow with our brand. Send us your inquiry to get started.

なつカフェ · The Concept

A space where Japanese hospitality meets Filipino warmth.

Natsu is designed to feel like a real Japanese neighborhood cafe — cozy, peaceful, and welcoming. Not intimidating. Not overly premium. Just a space where people want to stay, work, relax, and come back to. That feeling is what makes Natsu different from every other cafe franchise in the Philippines.

Cozy Atmosphere

Natural lighting, warm interiors, stay-worthy by design. Customers don't just buy a drink. They settle in and come back.

Specialty Drinks

Ceremonial grade Fuji Matcha. Sakura series. Midnight Latte. Products that feel premium and are genuinely worth posting about.

Delivery-Friendly Menu

Drinks and pastries are designed to perform well both in-store and on GrabFood and Foodpanda — giving your branch two revenue streams from day one.

Japanese-Inspired Positioning

Japanese cafe concepts are still relatively unsaturated in the Philippines. Natsu stands out from more common coffee shop brands without trying too hard.

"Some places you visit. Some you return to."

なつカフェ · Inside the Cafe

The space speaks for itself.

なつカフェ · For Beginners

You’ve probably thought about opening a cafe before.

Something just made it feel overwhelming.

That’s exactly why Natsu exists.

Instead of figuring everything out yourself, you start with systems already prepared for you.

なつカフェ · The Support System

Wala ka nang iintindihin.

When you franchise with Natsu, you’re not figuring everything out alone. You start with systems already prepared for you.

Menu system

Recipes

Store design

Marketing support

Operations guidance

Training

POS system

Inventory tracking

Setup guidance

Branding assets

Dedicated support group

Menu system

Recipes

Store design

Marketing support

Operations guidance

Training

POS system

Inventory tracking

Setup guidance

Branding assets

Dedicated support group

Plus, we also handle:

Location support

Recruitment support

Grand opening support

Construction guidance

Location support

Recruitment support

Grand opening support

Construction guidance

なつカフェ · Built for Different Paths

This was designed for aspiring entrepreneurs.

First-time entrepreneur

You want to build something of your own but starting from scratch feels overwhelming. Zero business experience needed.

Natsu gives you the system, the training, and the guidance — so you start confident, not confused.

OFW

You’ve been working hard abroad and you want something to show for it back home.

Manage everything remotely. Your family operates the branch. You monitor sales and inventory from anywhere in the world.

Side hustle
seeker

You’re not ready to quit your job yet — and you don’t have to.

Natsu is designed to run with a small team while you keep your day job and build income on the side.

Aspiring
cafe owner

You’ve been imagining your own cafe for a while now. The aesthetic, the drinks, the vibe.

Natsu is the version of that dream that’s actually within reach.

Whichever path brought you here,
there's a package designed for where you want to go.

なつカフェ · Early Growth Stage

We’re growing branch by branch. Which means you’re getting in early.

We're not claiming nationwide success. We're building it with you. Early franchisees grow with the brand as it expands. The earlier you get in, the more valuable your territory becomes.

なつカフェ · Franchise Packages

Choose your starting point.

Three franchise packages designed for every level of investor — from first-time entrepreneurs to serious business owners.

Tokyo

Entry · Cloud Kitchen

3-Year Franchise Term · Entry Level

₱99,000

₱135,000 · Save ₱36,000

Kyoto

Mid-tier · Commercial Space

3-Year Franchise Term · Mid Level

₱155,000

₱195,000 · Save ₱40,000
What's included

Shizuoka

Premium · Mall or Long-term

5-Year Franchise Term · Premium

₱235,000

₱299,000 · Save ₱64,000

Not sure which package is right for your area?

We'll help you decide in the consultation.

なつカフェ · Financial Overview

Sample Sales Projection

Estimated figures based on existing Natsu Cafe branch performance.

Because Natsu is built around repeat customer behavior, delivery-friendly products, and strong social discoverability, branches benefit from both dine-in and online ordering demand.

Kyoto Package — Monthly Estimate

₱10,335

₱289,380 gross

−₱107,653

−₱81,450

₱100,277

Shizuoka Package — Monthly Estimate

₱10,335

₱289,380 gross

−₱107,653

−₱81,450

₱100,277

なつカフェ · Full Picture

Here's what the total investment actually looks like.

Scenario: 15 sqm store space · ₱15,000/month rent · Kyoto Package · Midnight Latte @ ₱159 SRP · 28 operating days/month

Startup Costs

₱155,000

₱200,000

₱30,000

₱15,000

₱18,000

₱418,000

Monthly Fixed Operating Costs

₱3,500

₱3,750

₱20,000

₱38,920

₱15,000

₱81,170

₱59.15/cup x cups sold x 28 days (variable)

なつカフェ · Community

Real People, Real Results

"The real matcha flavor sets us apart. Customers come back specifically for the Uji Matcha Latte. We have been consistently 4.9 stars on Foodpanda since we opened."

— Franchisee, Molino Cavite

"I had zero food business experience. The Natsu team trained and guided me from building the store to the grand opening, and even until now the support has been really hands-on."

— Franchisee, Malolos Bulacan

"As an OFW I manage everything remotely while my sister operates. The system makes it very easy to track sales and inventory from abroad."

— OFW Franchisee, Saudi Arabia

Featured social posts from customers:

なつカフェ · Questions Answered

Common Questions

1. Do I need cafe experience?

Not at all. Our Natsu Method training covers everything from product preparation to daily operations. Most franchisees started with zero food business experience.

Unlike other franchises that charge a percentage of gross sales, our royalty fee is a fixed ₱3,500 per month, paid quarterly starting the month after your actual grand opening. You will also receive 1 free month for your soft opening. This fee covers franchise administration, marketing support, and website maintenance — all included at no additional cost.

Yes. Many of our partners are OFWs. A trusted family member operates the branch while you monitor sales and inventory remotely through our tracking system.

Recovery timelines vary depending on location, foot traffic, and operational efficiency. Some existing branches have recovered their initial investment within 6-12 months of operation.

Each franchisee operates within an exclusive territory. Before Natsu Cafe grants any new franchise within 5 kilometers of your location, you will be offered the opportunity first through a Right of First Refusal. That means if a slot opens up near you, you have the first chance to claim it before anyone else.

Kyoto hits the sweet spot between investment size and setup quality. For ₱155,000 you get a full Italian brand espresso machine with smart grinder, free location assistance to help you find the right commercial space, and ₱95,000+ worth of products ready to sell from day one. It’s the package most investors choose because it gives you professional-grade equipment without the premium price tag — and the 3-year term keeps your initial commitment manageable while you grow.

Most franchisees are up and running within 3 weeks to a month from the time everything is confirmed. Some have opened in as little as 3 weeks depending on how quickly the location and setup requirements fall into place. Our team guides you through every step so there are no unnecessary delays.

Natsu doesn’t require a city location to work. As long as your area has consistent foot traffic, a branch can thrive — in fact, the hidden gem positioning works in your favor outside of busy commercial areas. Customers actively look for cafes that feel like a discovery rather than a chain. We currently provide location assistance within Metro Manila and CALABARZON, but franchisees outside those areas are still fully supported through our marketing system and operations guidance.

Yes. Every franchisee gets a dedicated support group chat for their branch — a direct line to the Natsu team for day-to-day questions, operational guidance, and anything that comes up after opening. Franchise and marketing support are also provided on an ongoing basis, so you’re never figuring things out alone even after your grand opening.

The physical buildout is handled by the franchisee, which gives you more flexibility and control over your construction costs. That said, you’re not on your own — we have a vetted network of contractors who already understand Natsu’s store standards and can execute the build correctly. What’s included in every package is the complete Store Module Design: a customized layout and design plan built around your actual space dimensions, so the look and feel is fully on-brand regardless of where your branch is located.

Every franchisee is automatically included in Natsu’s franchise-wide ad campaigns at no extra cost — so your branch benefits from brand-level marketing from day one without any additional spend on your end. Each franchisee also gets their own dedicated Facebook and Instagram page for their branch. If you want to run your own local ads on top of the franchise-wide campaigns, we can set that up for you through your own Meta Ads account so you have full visibility and control over your own budget.

Your cafe might be closer than you think.

Book a free 1-hour consultation and let us help you choose the right package for your goals and area.